New methods and approaches for experience design merge the best of traditional user-centered design and genius design. The goal is to obtain insight into the attributes of an experience that would help or delight people based on research evidence. However, the process does not rely on following exactly what users say during research interviews and instead leverages the talent and imagination of designers to look beyond what users are saying to envision creative solutions. The goal is empathetic design, or experiencing a solution as a user would.
To enable this approach, designers can consider some alternative approaches to traditional research interviews and conceptual modeling. These techniques represent extensions to both the traditional user-centered design approach and the genius approach. The list of techniques I'll describe here is not exhaustive, and these techniques may not apply to all design situations—rather they offer options for those looking to expand their approaches to user research.
- storytelling and personalization
- triading
- games
http://uxmatters.com/mt/archives/2009/01/design-research-methods-for-experience-design.php
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